Profitable creative and commercial decisions — from script to screen.
The Indian film industry is optimised to understand the past. SDI is built to predict the future — telling you what will work with audiences 12 to 24 months from now, before decisions are made and money is committed.
SDI scores a script or film against a continuously updated model of what Indian audiences are moving towards — not just what they responded to in the recent past. The output is a lifetime box office forecast and a development roadmap.
How it works →Opening day is decided before the campaign launches — not after. SDI measures what a film can give its campaign, before any asset is cut or any positioning is locked. The output is a first-day forecast and a full campaign strategy.
How it works →"Box Office = Content × Campaign. SDI forecasts both — at the stage where decisions still move the number."
Predictive intelligence applied across the full content lifecycle — from the first draft to the day of release.
Greenlight Engine. Forecast lifetime box office potential before a rupee is spent on production. CLE rating + script-level recommendations.
Explore →Content Optimisation Engine. After rough cut, before final edit. The last chance to influence lifetime outcome before release.
Explore →Opening Maximisation Engine. Pre-trailer, before campaign assets are locked. CDE rating + first day forecast + positioning strategy.
Explore →Audience preference is not static. Genre cycles shift. Elements that drove tickets last year may not drive them next year. Most film decisions are made with the last hit as the reference point — which is exactly the wrong frame.
SDI tracks where audience appetite is moving, not where it has been. Our model is continuously updated with every film that releases — which means every forecast reflects where Indian audiences are heading, not where they were.
An engineer by training and a PGDM graduate from MICA, Gautam Jain brings a rare combination of analytical rigour and creative instinct to the content business. His background blends structured research, data-driven decision-making, and deep hands-on experience across content development, marketing strategy, and audience forecasting.
Over the past 18 years, Gautam has worked at the intersection of entertainment and intelligence — building frameworks to evaluate scripts, films, campaigns, and commercial potential. His work has helped shape decisions behind several successful films, shows, and large-scale content launches over the years.
Gautam founded Screen Data & Insights (SDI) with a clear belief: the future of content success will be driven by better intelligence, earlier in the process. By combining audience data, proprietary evaluation frameworks, and the latest AI capabilities, SDI helps studios, producers, and platforms make sharper creative and commercial decisions — from script stage to release.
India's content economy is entering a phase of massive expansion and increasing complexity. SDI was created to help the industry navigate that growth with greater clarity, confidence, and predictability.
Ready to bring predictive intelligence into your production, development, or campaign decisions?
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