Campaign Stage

CampaignIQ.

Build Better Campaigns. Launch With Greater Confidence.

Available in two formats: Assessment & Validation

Evaluate campaign assets before release using SDI's Campaign Driving Elements (CDE) framework. 15 universal CDE drivers across 5 buckets + 6 genre-specific drivers = 21 drivers per title, each scored 0–10. Calibrated on 10,000+ films across 10+ Indian languages.

Book a CampaignIQ Assessment → Talk to Us About Validation
How it works

One campaign. Two formats.

Campaign
Assessment
Expert Campaign Review
Fast · Framework-led
Validation
Consumer Campaign Testing
Consumer-backed · Calibrated
Assessment or Validation

Pick the depth the launch needs.

Assessment

Fast. Framework-led.

A structured CDE read of the film and campaign assets by SDI's framework experts.
Best for
  • Trailer reviews
  • Song strategy
  • Poster strategy
  • Campaign sequencing
  • Marketing teams
Validation

Consumer-backed campaign testing.

Everything in Assessment, plus consumer testing and a calibrated first-day forecast.
Adds
  • Consumer testing
  • Trailer recall, awareness, appeal & intent to watch
  • Campaign diagnostics & launch calibration
  • Calibrated first-day BO forecast
Designed for
  • Major theatrical releases
What you receive

Two formats. One framework.

Assessment

  1. CDE Rating (21 drivers, 0–10)
  2. Opening Forecast (first-day)
  3. Campaign Strength Assessment
  4. Trailer Review
  5. Song Review
  6. Asset Prioritization
  7. Which Lever Moves the Opening
  8. Campaign Recommendations

Validation — Assessment +

  • Consumer Testing
  • Trailer Recall
  • Awareness
  • Appeal
  • Intent to Watch
  • Campaign Diagnostics
  • Launch Calibration
  • Calibrated First-Day BO Forecast
Choose your engagement

Three ways to work with us.

Need a campaign review?
CampaignIQ Assessment
Framework-led review of the film and campaign assets.
Book Assessment →
Launching a major theatrical release?
CampaignIQ Validation
Consumer-backed testing and calibrated first-day forecast.
Talk about Validation →
Managing multiple film campaigns?
Annual Campaign Partnership
Custom partnership tailored to your release calendar.
Discuss a partnership →
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