The MarketIQ Decision Playbook
14 decisions. One intelligence layer.
Every film is the outcome of hundreds of business and creative decisions — some determine whether a project gets made at all, others shape casting, budgeting, marketing, release and long-term slate strategy. MarketIQ is organised around the real questions industry professionals ask every day, not around dashboard modules.
Development
01 · Development
Choosing the Right Film
"Should we make this film?"
Genre & language opportunity, commercial ceiling, closest benchmarks. Opportunity Finder, Genre Lens, Language Lens, Film Lens, Compare.
02 · Development
Greenlighting a Script
"Is this script commercially strong enough?"
Content strength element-by-element, closest comparable films. CLE, Film Lens, Genre Lens, Benchmarking.
Packaging
03 · Packaging
Casting Decisions
"Who should we cast?"
Theatrical pull, genre affinity, actor–director pairings that work. Talent Lens, Film Lens, Compare, Genre Lens.
04 · Packaging
Director & Creative Team
"Which creative team gives this the best chance?"
Track record by genre, partnerships that reduce risk. Talent Lens, Film Lens, Compare.
05 · Packaging
Budget & Investment Planning
"How much should we invest?"
Realistic box-office range, comparable-film benchmarks. Film Lens, Benchmarking, Box Office.
Go-to-Market
06 · Go-to-Market
Marketing & Campaign Strategy
"Is our campaign strong enough to open and sustain?"
Campaign strength element-by-element, content vs. campaign diagnosis. CDE, Film Lens, Benchmarking.
07 · Go-to-Market
Release Strategy
"When should we release?"
Calendar crowding, genre-window fit, seasonal effects. Release Analysis, Genre Lens, Language Lens, Box Office.
08 · Go-to-Market
Distribution & Exhibition
"Should we acquire/distribute — and how do we allocate screens?"
Opening projections, run-shape sustainability, territory potential. Film Lens, Box Office, Release Analysis, Talent Lens.
Performance
09 · Performance
Post-Release Analysis
"Why did this film succeed — or fail?"
Content vs. campaign attribution, what to repeat or avoid next time. CLE, CDE, Film Lens, Compare, Box Office.
10 · Performance
Market Intelligence & Trends
"What's happening in the Indian film business right now?"
Industry growth, language/genre share shifts, studio performance. Overview, Box Office, Genre Lens, Language Lens, Studio Lens.
Strategy
11 · Strategy
Portfolio & Slate Planning
"What should our future slate look like?"
Genre & language headroom, which stars/directors to build around, franchise expansion opportunities. Genre Lens, Studio Lens, Talent Lens, Language Lens, Opportunity Finder.
12 · Strategy
Investment Due Diligence
"Should I invest in this film or company?"
Track record consistency, star/franchise dependency risk. Studio Lens, Film Lens, Box Office.
13 · Strategy
Career Planning for Talent
"What projects should I choose next?"
Genre fit, collaborators who improve outcomes, trajectory over time. Talent Lens, Genre Lens, Film Lens, Compare.
MarketIQ is not designed to replace creative instinct, business experience or strategic judgement. It's designed to strengthen them.