Track every signal that moves opening day.
Consumer tracking of the film's campaign to forecast first-day box office across 10+ Indian languages. TSPI is continuously updated through the launch window — trailer, music, talent, awareness and intent feeding into one master index.
TSPI tracked continuously through the campaign, decomposed into the signals driving it — so you know not just where opening day is heading, but why.
Escalation, view velocity, campaign acceleration.
Soundtrack penetration, repeat engagement, reel adoption.
Talent pull, fandom intensity, launch amplification.
Awareness build across the target audience.
Stated intent — first-weekend and first-day.