Content Optimisation Engine. The last chance to influence lifetime outcome — before the film is locked for release.
This is the last decision point before a film is released into the world. At rough cut stage, you still have the ability to change the outcome. SDI tells you exactly what to change and quantifies the impact.
Completed film (rough cut or first cut)
CLE Rating — Script + Film + Genre
Lifetime ₹ forecast + edit-level recommendations
At rough cut stage, the film is not finished — and more importantly, the outcome is not fixed. The edit, the music, the pacing, the performance choices — these still have weight. SDI measures exactly how much.
The film CLE assessment evaluates the gaps in the film's box office potential and how much it can be increased with clear, actionable inputs. The smallest changes can bring significant impact. And at rough cut, the gap can still be closed.
Pace and comprehension evaluation identifies the specific points in the film where audience attention is at risk. Micro edit-level scene feedback — not general impressions — tells you exactly where to look and what to change.
Every recommendation comes with a quantified forecast impact. The film goes into its final cut — and then its campaign — knowing what its lifetime ceiling is, and what was done to reach it.
What is the lifetime box office potential?
CLE rating for the completed film — benchmarked against comparable releases.
What is restraining the box office?
Specific elements — performances, music, pacing, world-building — scored against genre benchmarks.
What can still be changed?
Micro edit-level recommendations — the specific scenes and sequences that are worth revisiting.
How much will each change move the number?
Quantified forecast impact — not just notes. Every recommendation has a ₹ attached.
Rough cut or first cut — before campaign begins.
Earlier in the post-production process = more edit options still open. SDI recommends engaging at rough cut stage to maximise the value of recommendations.
Earlier in the process — CLE at script stage, lifetime forecast, development roadmap before production begins.
Explore →Next step — CDE rating, first day forecast, positioning strategy, and full asset rollout plan before the campaign launches.
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