How SDI works · the CLE framework · the CDE framework · the five proprietary indices · the platform's scale.
SDI ingests five signal layers, calibrates against the broadest structured film dataset in Indian cinema, scores the content and the campaign, forecasts opening and lifetime, and surfaces decision-grade outputs on demand. The platform compounds with every release.
Consumer · Campaign · Digital · Performance · Benchmark — pulled into one continuously updated feed.
10+ languages · 49 genres. Every signal interpreted against the relevant comparable set — by genre, language and slot.
Strength on 0–10 scales, decomposable by bucket, with element-level reads.
Decision-grade bands with confidence intervals — re-forecast as launch signals shift.
MarketIQ for the always-on industry view. Product reports for project-level decisions.
Powered by SDI's proprietary intelligence frameworks, historical benchmarking and predictive models.
CLE measures what the content is. It predicts lifetime box office and is deployed before film release. 15 universal script elements across 6 buckets, plus 6 universal film-execution elements, plus 6 genre-specific elements — 27 elements per title, each scored 0–10.
Plus 6 film-execution elements — Performances · Casting Fit & Persona Alignment · Music (Songs & BGM) · Visual Identity & World Building · Production Scale · Cinematic Cohesion & Integrated Impact — and 6 genre-specific elements per film, drawn from the 49 calibrated genre layers.
CDE measures what the campaign can get out of the content. It predicts first-day box office and is deployed before campaign launch. 15 universal drivers across 5 buckets + 6 genre-specific drivers = 21 drivers per title, each scored 0–10.
"Opening = CDE. Lifetime = CLE."
The IP behind LaunchIQ and MarketIQ. Simple on the surface, hundreds of signals underneath.
A continuously expanding dataset across Indian cinema — in the business of forward forecasting, predicting what will work 12 months from now.
Box office, CLE/CDE ratings, momentum, calendar, weekly reports and monthly insight articles. Register now to access the MarketIQ dashboard.